Celebrity can have significant influence on consumer choices because they are known by many peoples and everyone knows that celebrity are rich and they often use only the good stuff. Steph Curry is known by many people, they chose Steph Curry because he is athletic and would use under armor cause he is known for playing basketball and Under Armor is a famous sport branch so that is Steph Curry were chosen. Like Dwayne Johnson were also chosen cause he is also athletic like Steph Curry. Cause Under Armor were mostly selling shoes and clothing a good shape like Steph Curry would most likely to be chosen. The reason is because they want to hire him because he is famous and known by world wide that is why they want their product to be famous too.
