Trader Joe's Case Study

Customers of Trader Joes are very loyal and keep coming back to shop. When customers were asked why they loved Trader Joe’s, some of the responses received referenced happy employees; games and samples, colorfully labeled products, and a large selection (Renfrow, 2016). This strength contributes to their success year after year. They not only listen to what the customer wants, they follow through and provide it. This gains respect and loyalty, which results in many repeat visits, as well as spreading the excellent customer service they received by word of mouth. Trader Joe’s continues to distinguish itself amid its competitors due to the outstanding customer service they consistently deliver, from their courteous and friendly staff to their …show more content…
Not Trader Joe’s. The grocery chain still succeeds without this form of marketing, but people want technology. Social media is a great source for advertising as everyone “shares” and “likes” their favorite posts on Facebook. I know when I hear about a new restaurant or store, I will look to see if they are on social media to see what others are saying. They could post specials, recipes, and respond to any questions customers may have. Eventually, they may decide to branch out to social media, but from everything I have researched up to this point, it is not in the near future.
Over 80% of the products Trader Joe’s sells on their shelves has their name and logo on it. They have earned the trust of their customers that their private label is often superior to any national brand (Garcia, 2016). Their brand consists of high quality items that you can only purchase in their store. Offering unique products is a smart practice as you have to shop at Trader Joe’s to get the product. This best practice is very successful and their brand speaks for itself, therefore, they do not feel that they need a social media