Whole Foods Case Study Summary

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What is your assessment of Mackey’s model of “conscious capitalism”? In what ways do you believe that Whole Foods has created value for society?
Being an entrepreneur and reading about how corporation should function, I find “conscious capitalism” to be an extremely beneficial model of running a corporation. This topic interested me and from some interviews I found with Mackey, “conscious capitalism” basically boils down to shifting focus away from profits and concentrating on adding value to all members of the society; consumers, suppliers, investors and other stakeholders. This model is attractive to me because, and as Mackey also has stated, each corporation, regardless of size, has a purpose to fulfill, other than generating profits. In Whole Foods’ case, its greater purpose is to keep human-beings educated on better dietary habits and provide them with the tools to live a healthier life. In that sense, Whole Foods has created value for the society as, at least it’s how it appears, Whole Foods cares about the well
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In fact, in an interview with Smart Blogs, Mackey states that engaging the write individuals and finding the right employees that fit the company design is one of the most challenging task that the company faces. However, I also do believe, since Whole Foods is operating on a “conscious capitalism” concept, they face the challenge of sustainability. Although the company has been around for 36 years, they do not posses a competitive advantage that prevents other companies to adopt the same principles. From my perspective, Whole Foods has strong intangible assets in the form of human capital. Mackey, in my opinion, similar to other visionaries, has the capability of providing positive change amidst pool of

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