Trader Joe's Case

Trader Joe’s began as an ordinary convenience store unlike many of the others until its owner Joe Coulombe realized that for his business to be profitable and survive against national chains that his business strategy had to change (Jones, 2013, p. 26). Trader Joe’s began offering specialty goods to a clientele that wanted more than what a typical convenience store supplied therefore the variety of products offered were well received and turned out to be very profitable business decision. A niche was found in the market now Trader Joe’s had to continue to promote sales and retain a customer base. As with any retail business customers are the bread and butter, so how to market goods and continue to bring customers into the store was the next issue for Trader Joe’s to defeat. The theme of the stores developed into a tropical trading post motif which was well received by the store’s clientele and with the laid back atmosphere that was portrayed. As the business was beginning to branch out Mr. Coulombe had to establish the type of business strategy Trader Joe’s wanted to portray along with communicating the customer and employee relationship to decipher how this business will continue to differentiate itself between every other …show more content…
Offering products with the Trader Joe label was one way to cut reduce pricing and promote the business with quality goods backed by the business. Another way the business strategy profited was as the company retail stores expanded they were able to buy in larger quantities which led to curtailed costs. Trader Joe’s listened to their customer’s requests and began pairing wines and foods for a creative way of promoting goods and providing customer service. “We just focus on what matters—great food + great prices =Value” (Trader Joes, 2015, para.