In conclusion, TOMS ‘One-For-One’ campaign is not just a fashion but an organic and clever way of ethical marketing to create business and social values through interacting with consumers. It is committed to pre-empting the potential criticisms and problems even though this ethical marketing movement has received a lot of attention and praise from competitors, consumers, recipients and social commentators. Moving forward into the future, the cost of providing shoes to children in need is the selling price of the shoes, TOMS is able to turn a profit from this process as long as the ‘One-For-One’ model can always maintain a healthy cycle. On top of that, appealing to global consumers through innovating and designing new products. In addition,
