When it comes to selling something, what runs through your mind when you think about that word. Well, I think of taking some type of product and persuading someone to purchase/take it. Well to really figure out what it means to sell I read a book called “To sell is Human the Surprising Truth about Moving Others” by Daniel H Pink. According to just in the introduction alone, Mr. Pink states “The capacity to sell isn’t some unnatural adaption to the merciless world of commerce. It is part of who we are as you’re about to see, if I’ve to move you to turn the page, selling fundamentally human.” (Pink, 6) You can tell that Mr. Pink is trying to say you don’t sell the product to people but what you must sell is your personality. I don’t know if saw what Mr. Pink has already tried to do within the first six pages of the book from the quote above. Well if you have he said, “you’re about to see, if I’ve to move you to turn the page” he’s already trying to sell a product… his book. He goes over several examples on how to sell which I’ll be getting into as this paper continues.
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Pink talked about ABC which we all know as “Always Be Closing” he stated that for many years now it has been the cornerstone of the sales cathedral. His analogy was “Successful salespeople, like hunters of any species, never relent in pursuing their prey.” So, what he is saying is no matter what you don’t give up and you make that sale. He felt like you need to look at it not as Always Be Closing but not as Attunement, Buoyancy, Clarity. Attunement means to study your buyer, know what your buyer wants, watch their tone, feeling, body gestures. They had a study in the book that talks about extroverts versus introverts, on a scale of 0 to 1 extroverts had a better correlation by a minuscule 0.07%. They found the people that do the best when it comes to sales are the people who fall on the introversion-extraversion
Pink talked about ABC which we all know as “Always Be Closing” he stated that for many years now it has been the cornerstone of the sales cathedral. His analogy was “Successful salespeople, like hunters of any species, never relent in pursuing their prey.” So, what he is saying is no matter what you don’t give up and you make that sale. He felt like you need to look at it not as Always Be Closing but not as Attunement, Buoyancy, Clarity. Attunement means to study your buyer, know what your buyer wants, watch their tone, feeling, body gestures. They had a study in the book that talks about extroverts versus introverts, on a scale of 0 to 1 extroverts had a better correlation by a minuscule 0.07%. They found the people that do the best when it comes to sales are the people who fall on the introversion-extraversion