Daniel Pink’s, To Sell is Human was published in 2012 and has
been on both the New York Times and Wall Street Journal
bestseller lists. Pink has written a number of books about
crowd psychology, leadership and business and this book ties
it all together by proving that everyone is always selling. The
book also proves that selling on the Internet has not stopped
people from selling in everyday life.
Pink has a highly informative and entertaining writing style.
His stories go from meetings with a Brooklyn hipster pickle
company to learning the psychology of a Kenyan ad campaign
for wearing seatbelts. The stories always start off not making
much sense but at the end of each one he shows just how
important they are when it …show more content…
In the ‘60s and early ‘70s Fuller
Brush salesmen were all over the US and the company was
worth roughly $3 billion. However, from the ‘80s to the 2000s
the company had a rapid decline in sales because of its
competition. In the ensuing chapter, Pink interviews Hall to
learn how this man has coexisted with the Internet for so many
years. Pink writes:
In February 2012, the Fuller Brush Company filed for
reorganization under the U.S. bankruptcy law’s Chapter
11. But what surprised people the most wasn’t so much
that Fuller had declared bankruptcy, but that it was still
around to declare anything.
Although the company is long gone, Hall goes door-to-door two
days a week selling Fuller products. Pink explains:
After 40 years, Hall has a garage full of Fuller items, but
his connection to the struggling parent company is
minimal. He’s on his own. In recent years, he’s seen his
customers fade, his orders decline, and his profits shrink.
People don’t have time for a salesman. They want to
order things online.
For me this was one of the most powerful chapters in the book
because it gave a perfect demonstration of what selling
been on both the New York Times and Wall Street Journal
bestseller lists. Pink has written a number of books about
crowd psychology, leadership and business and this book ties
it all together by proving that everyone is always selling. The
book also proves that selling on the Internet has not stopped
people from selling in everyday life.
Pink has a highly informative and entertaining writing style.
His stories go from meetings with a Brooklyn hipster pickle
company to learning the psychology of a Kenyan ad campaign
for wearing seatbelts. The stories always start off not making
much sense but at the end of each one he shows just how
important they are when it …show more content…
In the ‘60s and early ‘70s Fuller
Brush salesmen were all over the US and the company was
worth roughly $3 billion. However, from the ‘80s to the 2000s
the company had a rapid decline in sales because of its
competition. In the ensuing chapter, Pink interviews Hall to
learn how this man has coexisted with the Internet for so many
years. Pink writes:
In February 2012, the Fuller Brush Company filed for
reorganization under the U.S. bankruptcy law’s Chapter
11. But what surprised people the most wasn’t so much
that Fuller had declared bankruptcy, but that it was still
around to declare anything.
Although the company is long gone, Hall goes door-to-door two
days a week selling Fuller products. Pink explains:
After 40 years, Hall has a garage full of Fuller items, but
his connection to the struggling parent company is
minimal. He’s on his own. In recent years, he’s seen his
customers fade, his orders decline, and his profits shrink.
People don’t have time for a salesman. They want to
order things online.
For me this was one of the most powerful chapters in the book
because it gave a perfect demonstration of what selling