This ad, dated back to the mid-1900s, promotes the use and purchasing of cigarettes. It implies that smoking can be good for you while targeting your more logical side of your brain. Featured in this ad are doctors and celebrities; one is trustworthy and the other is popular. Both of those factors make an effective ad. However, this ad plays a false sense of logos and ethos, twists negative words into a positive way, and poses an unconvincing claim that cigarettes can enhance your quality of life.
The title of this ad is “Not One Single Case of Throat Irritation due to Smoking Camels.” This is the first thing you read when you look at the ad. It is at the top of the page and in bold lettering. The word “Camel” is in a different color and font. Featured in this ad is a doctor holding, what appears to …show more content…
Its intended purpose is to convince readers that this cigarette does, indeed, harm you less and provides less irritation while in use. In the mid-1900s, smoking was common and not directly linked to cancer. Having ads out for cigarettes were common, but changing the way they advertised was the essential key to success. Since smoking was normalized, companies needed a new spin on their product. Stating that their product was “irritation free” (Your Doctor Wants You to Smoke) was a tactic used by many cigarette companies at this time. This ad was no different.
There is small print next to the 30-day trial picture, stating that there is purchase required and to follow the guidelines presented on the back of this ad . This can mislead audience members into buying a pack of Camel cigarettes based on rules from a trial they did not understand. These words are printed small for a reason, just as in commercials on television discretely let you know that these personal testimonies are actually
The title of this ad is “Not One Single Case of Throat Irritation due to Smoking Camels.” This is the first thing you read when you look at the ad. It is at the top of the page and in bold lettering. The word “Camel” is in a different color and font. Featured in this ad is a doctor holding, what appears to …show more content…
Its intended purpose is to convince readers that this cigarette does, indeed, harm you less and provides less irritation while in use. In the mid-1900s, smoking was common and not directly linked to cancer. Having ads out for cigarettes were common, but changing the way they advertised was the essential key to success. Since smoking was normalized, companies needed a new spin on their product. Stating that their product was “irritation free” (Your Doctor Wants You to Smoke) was a tactic used by many cigarette companies at this time. This ad was no different.
There is small print next to the 30-day trial picture, stating that there is purchase required and to follow the guidelines presented on the back of this ad . This can mislead audience members into buying a pack of Camel cigarettes based on rules from a trial they did not understand. These words are printed small for a reason, just as in commercials on television discretely let you know that these personal testimonies are actually