Smokey The Bear Ad Analysis
As we know advertising has been used by many companies, campaigns in the marketing industries for many years. It is a form of propaganda which tries to grab the viewer's attention in order to persuade the viewer to buy the product or be part of a service. The advertisement I chose to analyze is Smokey the Bear. Smokey the Bear was first seen in a 1944 poster in which he is asking American folks to help prevent human-caused wildfires. Wearing just dungaree jeans and a ranger yellow hat with his name labeled on it and holding a shovel, Smokey the Bear has become a well-known American symbol. This ad was successful in the use of plain folk, emotional appeal, and loaded words.
This ad has successfully used the plain folk