This ad for Loreal Color Vibrancy Nourishing Shampoo effectively employs various rhetorical appeals and advertising techniques to convince the reader to consider this shampoo and conditioner for their next purchase. This Loreal ad is a two page ad and one page includes actress Julianne Moore, Julianne has a turquoise dress on and turquoise earrings that dangle down. Julianne’s hair is a very shiny, vibrant, and auburn in color. The background of this picture is a solid color that is almost like a ruby red. The background really brings out the red tones in her hair. The second page of that ad features pictures of the products, text, and a ruby red color swirl.
The first appeal is shown by using pictures, logos, and text to give the reader
The first appeal is shown by using pictures, logos, and text to give the reader