The Super Bowl : The First Highest Of All Time Essay

1152 Words Feb 11th, 2016 null Page
Every year millions of individuals gather around their television to watch the Super Bowl, an all-out battle of two teams fighting for a trophy and recognition as world champions. The friends, families, co-workers, and any other large groups of people use this connection of football to bond and gain enjoyment out of the event produced by large corporations. While people are using this enjoyment to brighten their mood and have a good time, corporations are profiting large amounts of money at time individuals spend in front of their television. The Super Bowl has become a day where companies can take advantage of the large audience to provide themselves with an economic boost to raise their profits. The 2016 Super Bowl’s television audience was the third highest of all time according to CNN Money at an average of 111.9 million TV viewers. An audience this large will provide a company with one of its biggest opportunities to reach a large number of consumers at one specific moment of time. Using a television audience during the Super Bowl can be costly, however being able to reach over one hundred million viewers at a single time could drive in a large number of consumers to increase the usage of their business. This is a risk that any company would be willing to take as one of their goals is to simply generate profit. The general basis of a company is grow large enough to begin a cycle that generates as much profit as it is can in order stay in business and to continue their…

Related Documents