The purpose of the Hollaback! Kickstarter project by Emily May and Oraia Reid is to promote the Hollaback! app. An example of the promotion of the app is in the mission statement of the project; it reads, “Hollaback! is a movement dedicated to ending street harassment and assault using mobile technology” (May and Reid para. 1). I want to bring your attention to how the author uses the keywords "mobile technology." Since there are other ways to combat street harassment, by including the terms "mobile technology," they shift the focus to be about the app. The creators are trying to promote and spread awareness about the app in the context of ending street harassment. Another way the authors promote their app is when they declare, “By collecting
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Kickstarter project is iPhone users. For example, at the $50 pledged mark, the creators emphasize that, “You will [...] get a Hollaback iPhone cover," and as the pledge amounts increase, the backers receive the iPhone cover and the iPhone app (reward column). We can see that the creators are expressing interest in iPhones and the owners of iPhones, and by giving iPhone covers and apps to backers, they define their audience as iPhone users. We can see with the primary audience of iPhone users, that the Hollaback! campaign is geared toward people who are financially well off, since they can afford the phone and phone plan. Later in the update section, we see the defining of the audience again when the creators excitedly announce, “The iPhone [...] apps are here! After more delays than we thought possible, the iPhone [...] apps are finally here!” (updates section) How does this language illustrate my claim? Well, notice how the creators use "iPhone" and "apps are here" twice. In order to use the product, a person must have an iPhone, thus the creators define their audience. By making an iPhone app and by rewarding backers with iPhone cases, the creators of the Hollaback! Kickstarter clearly define their primary audience as iPhone …show more content…
Notice the line “tech innovation including geo-mapping and the mobile app.” This line answering the “what” and the “why” at the same time. By including information from multiple questions in one response, the creators are making sure to cover all the information and make it easy to understand for even the lazier readers. The information is organized by using question-answer format allowing information to be simple to
Kickstarter project is iPhone users. For example, at the $50 pledged mark, the creators emphasize that, “You will [...] get a Hollaback iPhone cover," and as the pledge amounts increase, the backers receive the iPhone cover and the iPhone app (reward column). We can see that the creators are expressing interest in iPhones and the owners of iPhones, and by giving iPhone covers and apps to backers, they define their audience as iPhone users. We can see with the primary audience of iPhone users, that the Hollaback! campaign is geared toward people who are financially well off, since they can afford the phone and phone plan. Later in the update section, we see the defining of the audience again when the creators excitedly announce, “The iPhone [...] apps are here! After more delays than we thought possible, the iPhone [...] apps are finally here!” (updates section) How does this language illustrate my claim? Well, notice how the creators use "iPhone" and "apps are here" twice. In order to use the product, a person must have an iPhone, thus the creators define their audience. By making an iPhone app and by rewarding backers with iPhone cases, the creators of the Hollaback! Kickstarter clearly define their primary audience as iPhone …show more content…
Notice the line “tech innovation including geo-mapping and the mobile app.” This line answering the “what” and the “why” at the same time. By including information from multiple questions in one response, the creators are making sure to cover all the information and make it easy to understand for even the lazier readers. The information is organized by using question-answer format allowing information to be simple to