Thank you so much for choosing me to run this ad campaign, selling the “Oops-I-Did-It-Again” doll. I feel that we have a great product here, and am honored that I was your first choice to sell this revolutionary toy. In this email, I will layout my ad campaign proposal to you using statistically successful techniques, along with analyses explaining why each technique will work to sell our product. I hope you are as excited about what this doll can do for our company as I am!
First, we will sell the “Oops-I-Did-It-Again” doll using the Mere Exposure Effect. The Mere Exposure Effect is what causes consumers to like a product more merely because they are exposed to it a great amount. If we can get the “Oops-I-Did-It-Again” doll on prominent shelves …show more content…
Social Proof is used to persuade a consumer to buy a product by creating the effect that everyone else has it, meaning they must need it too to fit in. We will run advertisements showing children of our target age bracket (4-10) loving the “Oops-I-Did-It-Again” doll. This will encourage their peers, the viewers, to buy the product. Also, we can give out 10 free dolls in various towns across the country to spark interest for our product. We will give the dolls to popular girls in the first grade. When their peers see all of the “cool” girls with the dolls, they will want one too. They will think: “Everyone else has a “Oops-I-Did-It-Again” doll, I should get one …show more content…
Specifically, we will use the Anchoring Technique which will make the price of the doll seem like a great deal. In our TV and radio commercials, we will say, “For a limited time only, you can get your very own “Oops-I-Did-It-Again” doll for $19.99, down from the retail price of $69.99. Call right now for this special offer.” Even though we were always planning on selling the doll for $19.99, when we tell consumers that is it on sale for “a limited time only,” they are more inclined to buy the product. Also, it gives them a starting point for what others have paid for the doll, so the reduced price is more
First, we will sell the “Oops-I-Did-It-Again” doll using the Mere Exposure Effect. The Mere Exposure Effect is what causes consumers to like a product more merely because they are exposed to it a great amount. If we can get the “Oops-I-Did-It-Again” doll on prominent shelves …show more content…
Social Proof is used to persuade a consumer to buy a product by creating the effect that everyone else has it, meaning they must need it too to fit in. We will run advertisements showing children of our target age bracket (4-10) loving the “Oops-I-Did-It-Again” doll. This will encourage their peers, the viewers, to buy the product. Also, we can give out 10 free dolls in various towns across the country to spark interest for our product. We will give the dolls to popular girls in the first grade. When their peers see all of the “cool” girls with the dolls, they will want one too. They will think: “Everyone else has a “Oops-I-Did-It-Again” doll, I should get one …show more content…
Specifically, we will use the Anchoring Technique which will make the price of the doll seem like a great deal. In our TV and radio commercials, we will say, “For a limited time only, you can get your very own “Oops-I-Did-It-Again” doll for $19.99, down from the retail price of $69.99. Call right now for this special offer.” Even though we were always planning on selling the doll for $19.99, when we tell consumers that is it on sale for “a limited time only,” they are more inclined to buy the product. Also, it gives them a starting point for what others have paid for the doll, so the reduced price is more