Demi Cat Marketing Strategy

Decent Essays
Demi Cat focus on clothing for petite size women (5'6" and shorter) because our co-founder as well as designer Cathy, couldn’t find clothing to fit her 5'2" frame. Cathy realized while attending fashion design school at Blanche Macdonald, that clothing didn’t fit her shorter frame because clothing was designed and made for models were 5'8" tall! This company provides fashion with the latest trends that any petite size women can fit perfectly, with high quality yet affordable price.

Demi Cat carries wide variety of products to fit petite size women. Such as smaller sizes of footwear, perfectly designed length of top and bottoms wear. This company carry tops, coats, outerwear, pants, shorts, skirts, dress, sweaters, evening wears, footwears, and accessories. Everything are designed in house by Cathy and ensure all merchandise can fit the target markets.
…show more content…
And now has three stores in Vancouver, B.C, two stores in Toronto, ON, and a grand opening coming in Spring 2016 in Montreal, Québec. While operating online stores that ships internationally. It is the biggest brand in Canada that sells all merchandise for petite size

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