According to the Centers for Disease Control and Prevention, there are about 1 in 68 Americans with autism. With autism on the rise, technology is growing as well, helping to accommodate to the needs of people with disabilities. Specifically, technology companies such as Apple have been increasing in popularity to achieve this. Apple’s company has a unique connection with their consumers through their advertisements. An average American who watches Apple’s “Dillan’s Path” commercial will only see what is at the surface and not the significant connections it has with their buyers. For example, Apple’s “Dillan’s Path” ad attempts to persuade Americans, specifically, with disabilities to purchase their Ipad by promising they will be able to communicate
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The scene quickly cuts to his mother, and she begins talking about Dillan and explains that she knew he has always been different. The scene continues, Dillan playing with plastic toy animals and another women talks over the scene. The scene continues, with a shot of the woman who is his therapist that explains that Dillan is known to be “that kid” and identified as the most challenged. As the commercial goes on, it cuts between shots of Dillan doing activities such as running and playing basketball. In this scene, the narration switches between the therapist and the mother talking about how easy it is for people to assume Dillan is unintelligent. As the advertisement continues, we begin hearing a little bit of Dillan trying to speak, but it is hard to understand and he cannot enunciate the words. The scene continues on, when the therapist explains how Dillan can communicate through typing. The scene cuts, Dillan is typing on his Ipad and it speaks out loud. The Ipad says, “My name is Dillan, and I am autistic. Having autism is like being in hell and it is a lonely existence.” The Ipad continues talking and sharing his story. The scene ends with video clips of Dillan doing daily activities and his therapist and mom talking about how much better he is with his …show more content…
In the commercial it begins with others speaking for him and immediately start questioning why Dillan does not speak for himself. It is then made apparent Dillan has a disorder and cannot function at the same rate as other people. Dillan’s mother states, “One of the challenges is in the area of not having communication, not having a way to know what he is thinking and feeling. As the commercial proceeds, it is made aware that the Ipad is able to do these things for Dillan and accommodate to what he needs. Also, it is stated that Dillan is often misunderstood and mistaken for unintelligent when he is only incapable of speaking his thoughts clearly, but in the end Dillan uses his Ipad to describe what he is thinking and the people in his life explain how much easier it is to communicate with Dillan with the help of his Ipad. Dillan’s Ipad speaks for him, stating, “People all need a voice, not only so they be heard, but fully understood and known.” Thus, it is assumed the importance it is to be able to communicate with others. Apple most likely uses this appeal to connect with it’s consumers and persuade people to purchase their products if they too would like the feeling of being able to communicate their thoughts clearly with others to establish relationships and fulfill their needs for affiliation (Fowels). Overall, it is clear that
The scene quickly cuts to his mother, and she begins talking about Dillan and explains that she knew he has always been different. The scene continues, Dillan playing with plastic toy animals and another women talks over the scene. The scene continues, with a shot of the woman who is his therapist that explains that Dillan is known to be “that kid” and identified as the most challenged. As the commercial goes on, it cuts between shots of Dillan doing activities such as running and playing basketball. In this scene, the narration switches between the therapist and the mother talking about how easy it is for people to assume Dillan is unintelligent. As the advertisement continues, we begin hearing a little bit of Dillan trying to speak, but it is hard to understand and he cannot enunciate the words. The scene continues on, when the therapist explains how Dillan can communicate through typing. The scene cuts, Dillan is typing on his Ipad and it speaks out loud. The Ipad says, “My name is Dillan, and I am autistic. Having autism is like being in hell and it is a lonely existence.” The Ipad continues talking and sharing his story. The scene ends with video clips of Dillan doing daily activities and his therapist and mom talking about how much better he is with his …show more content…
In the commercial it begins with others speaking for him and immediately start questioning why Dillan does not speak for himself. It is then made apparent Dillan has a disorder and cannot function at the same rate as other people. Dillan’s mother states, “One of the challenges is in the area of not having communication, not having a way to know what he is thinking and feeling. As the commercial proceeds, it is made aware that the Ipad is able to do these things for Dillan and accommodate to what he needs. Also, it is stated that Dillan is often misunderstood and mistaken for unintelligent when he is only incapable of speaking his thoughts clearly, but in the end Dillan uses his Ipad to describe what he is thinking and the people in his life explain how much easier it is to communicate with Dillan with the help of his Ipad. Dillan’s Ipad speaks for him, stating, “People all need a voice, not only so they be heard, but fully understood and known.” Thus, it is assumed the importance it is to be able to communicate with others. Apple most likely uses this appeal to connect with it’s consumers and persuade people to purchase their products if they too would like the feeling of being able to communicate their thoughts clearly with others to establish relationships and fulfill their needs for affiliation (Fowels). Overall, it is clear that