In order to know whether the new technology could satisfy customers, the model Technology Acceptance Model is going to be used to find out the reason. TAM was firstly developed by David(1989), which is used to study consumer’s acceptances to the new technology. There are four variables in this model: perceived usefulness, perceived ease of use, attitude toward using, and behavioral intention to use.
Fig. 2.1 Technology Acceptance Model (David, 1989)
According to David(1989), perceived ease of use of the new technology would influence users’ perception of the its usefulness, because only when customers feels it is easy to operate, could they consider the usefulness of the new technology. Besides, both the variables of perceived ease of use …show more content…
For the Chinese literature, authors only concentrate on the Macro development and the management level of smart hotel, they are all in company’s sight, while there are less researches focus on the customer’s point of view in terms of the development of smart hotel. What’s more, although there are some thesis using TAM to research the user behaviors in the hotel online reviews or online travel booking intention(Yin yingzi, 2012; Song lijun, 2010), while there are few authors focus on smart hotel. Therefore, two research questions were been proposed below:
The first one is How different consumers accept the new technology in Chinese smart hotel?
-Does different consumers experienced the self-service technology?
-Does different consumers perceived the same usefulness of the self-service technology in smart hotel ?
-Does different consumers perceived the same ease of use of the self-service technology in smart hotel?
-What are the different consumers' attitudes towards using?
-What are the different consumers' behavioral intentions to use?
And the second one is How SST might influence customers' attitudes towards Chinese smart hotel?
-To what extent SST might influence consumers' attitudes towards the usefulness in Chinese smart hotel?
-To what extent SST might influence consumers' attitudes towards the ease of use in Chinese smart hotel?
-To what extent SST might influence consumers' attitudes towards Chinese smart
Fig. 2.1 Technology Acceptance Model (David, 1989)
According to David(1989), perceived ease of use of the new technology would influence users’ perception of the its usefulness, because only when customers feels it is easy to operate, could they consider the usefulness of the new technology. Besides, both the variables of perceived ease of use …show more content…
For the Chinese literature, authors only concentrate on the Macro development and the management level of smart hotel, they are all in company’s sight, while there are less researches focus on the customer’s point of view in terms of the development of smart hotel. What’s more, although there are some thesis using TAM to research the user behaviors in the hotel online reviews or online travel booking intention(Yin yingzi, 2012; Song lijun, 2010), while there are few authors focus on smart hotel. Therefore, two research questions were been proposed below:
The first one is How different consumers accept the new technology in Chinese smart hotel?
-Does different consumers experienced the self-service technology?
-Does different consumers perceived the same usefulness of the self-service technology in smart hotel ?
-Does different consumers perceived the same ease of use of the self-service technology in smart hotel?
-What are the different consumers' attitudes towards using?
-What are the different consumers' behavioral intentions to use?
And the second one is How SST might influence customers' attitudes towards Chinese smart hotel?
-To what extent SST might influence consumers' attitudes towards the usefulness in Chinese smart hotel?
-To what extent SST might influence consumers' attitudes towards the ease of use in Chinese smart hotel?
-To what extent SST might influence consumers' attitudes towards Chinese smart