Who is your customer? When I plan an event, the first question I ask myself and my team is "Who is your customer?". Answers to this question will determine my position and success of the event. If we plan a wine-related event, San Francisco, California is a great location because nearby to famous wineries of the United States. If we plan a social event for Latin society, Miami is a great destination because its demographics and geographic location. Our scenario says we have 600 professionals, which means meeting will be formal and the expectations are high. Professionals are very organized customers. Their time is important and they want to get as much as they can for the time they spent. So, timing and planning part of the meeting is
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We want to give a correct impression of our meeting and that should appeal to our target audience. The venue and its service teams should add a positive impact on attendees' experience. If we go back to the wine-related event, winery, grape, and wine related venues are good fit. If we are planning Latin society related meeting, Latin decoration, Latin food, Latin, music, etc, would be a good fit. Our scenario is focused on an event for professionals. So, we need to plan for business atmosphere and its requirements such as private offices, the internet, printing, conferencing, access to business locations, etc. and any corporate business …show more content…
A hub city, with national and international airport, advanced rail, bus, shuttle, rent-a-car, parking, etc. systems, is the most demanded location. If we are planning for 600 professionals, transportation should be on the top of our checklist. Cities close to corporate companies or business environment are the most preferred destinations.
Accommodation: Destinations with hotels in different market segments are needed for a successful meeting. As an organizer, I define my customer's preferences and needs for accommodation. For my 600 professional customers, I pick a hotel in or near to the conference center. I believe walking distance is very important. There is an average room rate price for each destination. Although the price is not the primary focus, professionals pay a reasonable price for a good product. If they see the value, they can pay more. If not, they negotiate a better price.
Services and Amenities: Once customers arrive at the destination, they will have a wide range of needs. They are food, beverage, coffee breaks, happy hours, off time activities, laundry, guiding, business related needs (communication, the internet, printing, office), disability needs, etc. Professionals will look for all their needs in or around the hotel or convention center. They want to get their needs fast and it in their standards. So, when we pick a destination, it should have all kinds of amenities in a higher standard for professionals.
We want to give a correct impression of our meeting and that should appeal to our target audience. The venue and its service teams should add a positive impact on attendees' experience. If we go back to the wine-related event, winery, grape, and wine related venues are good fit. If we are planning Latin society related meeting, Latin decoration, Latin food, Latin, music, etc, would be a good fit. Our scenario is focused on an event for professionals. So, we need to plan for business atmosphere and its requirements such as private offices, the internet, printing, conferencing, access to business locations, etc. and any corporate business …show more content…
A hub city, with national and international airport, advanced rail, bus, shuttle, rent-a-car, parking, etc. systems, is the most demanded location. If we are planning for 600 professionals, transportation should be on the top of our checklist. Cities close to corporate companies or business environment are the most preferred destinations.
Accommodation: Destinations with hotels in different market segments are needed for a successful meeting. As an organizer, I define my customer's preferences and needs for accommodation. For my 600 professional customers, I pick a hotel in or near to the conference center. I believe walking distance is very important. There is an average room rate price for each destination. Although the price is not the primary focus, professionals pay a reasonable price for a good product. If they see the value, they can pay more. If not, they negotiate a better price.
Services and Amenities: Once customers arrive at the destination, they will have a wide range of needs. They are food, beverage, coffee breaks, happy hours, off time activities, laundry, guiding, business related needs (communication, the internet, printing, office), disability needs, etc. Professionals will look for all their needs in or around the hotel or convention center. They want to get their needs fast and it in their standards. So, when we pick a destination, it should have all kinds of amenities in a higher standard for professionals.