Persuasive Essay For Coca Cola Commercial

Have you ever seen a funny commercial? I certainly have, every time I see beans, I smirk about the commercial I watched months ago. It was about an astronaut who farted while hiding from a video game creature, I know funny humor. Now, not all commercials are filled with humor, but they all want to persuade you. They want to persuade you into buying their product or agreeing with their point of view. Companies use commercials to market their product or views for decades, but they can’t target everyone watching. Although, the Companies marketing team has taken a strategic approach of appealing to a certain audience with their commercials. The way they do this is by provoking emotions, providing evidence or claims, and build the credibility of the commercial by either using a celebrity, experts in the given field or even just normal people given the situation. Now Coca-Cola has proven to be one of the best at marketing their products to many different kinds of audiences by appealing to them. They use all the strategies needed to persuade you …show more content…
They targeted the male viewers by using a mid-20-year-old male playing video games, who gets a voicemail from his girlfriend. This allows male viewers who play video games and/or have a girlfriend to be able to relate to the commercial. After the voicemail begins to explain how he was post to go pick up her parents and that he forgets. This piques our curiosity on what he will do in his situation. The announcer began to explain to not feel guilty about it. The announcer sounded persuasive and full-hearted in his words. The music and announcer both correlated together to influence you to keep watching and to keep seeing the male drinking Coke Zero. This allows you to remember the whole commercial with Coke Zero and that it could test better compared to regular Coke. Even the sleek design of the Coke Zero can influences young males to buy it compared to Diet Coke and regular