The Marketing Environment: Wal-Mart Corporation Essay

1664 Words Mar 7th, 2007 7 Pages
The Marketing Environment: Wal-Mart Corporation

The Marketing Environment: Wal-Mart Corporation

Wal-Mart is one of the world's greatest assets to most people. It provides consumer's a place they can go to virtually get anything they need from, car repairs, to groceries, prescription's, even the latest toys and electronics. With all that said, this paper relates to the different forces in business that affects business: competitive, economic, political + legal + regulatory, technological, cultural + social, demographic, and natural forces. Although there are technically seven we are going to focus on competitive, political, technological, and natural forces.

Competitive Force

Wal-Mart is the world's largest retailer and second
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Wal-Mart, which had 170,000 employees in the state of Maryland, was the only company not to follow through with the requirement before the bill passed. That's what lead way to the overturning of the bill on July 7, 2006. District Judge Frederick Motz of the federal supreme court ruled, the law would "hurt Wal-Mart by imposing the administrative burden of tracking benefits in Maryland differently than in other States2. " On April 17th, the company publicly announced changes to its benefits programs plan, which would allow employees to be eligible for health-care benefits a year after being employed, compared to two years previously. Plus, part-timers would be able to add their children to their coverage.3 In August 2006; Wal-Mart made the choice to give out a pay increase of 6% for all new hires at 1,200 US Wal-Mart and Sam's Club locations, but at the same time place a pay cap on veteran workers. Wal-Mart takes claim to the fact that measures are necessary to stay competitive, critic claim the salary caps are primarily an effort to push higher-paid, veteran workers out of the company.2
If Wal-Mart was going to stay in competition it needs to take care of its associates better than what they've done in the past. Associates makes a company run Wal-Mart needs to keep that in mind.

Technological Forces

Wal-Mart will continue to use

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