Case Study Is Walmart Good For America

Decent Essays
1. The film Is Wal-Mart Good for America?, examined if Wal-Mart 's business practices actually benefit or harm America. Wal-Mart is the world 's largest company and sets the standards that many other companies follow. They keep their prices as low as possible, which they claim benefits the consumer, while keeping their prices high enough so they can gain profit. The biggest way they do this is from cheap imported goods. Wal-Mart is able to buy goods cheaply and mark them up when they sell. With American goods, Wal-Mart does not get as much profit back. To keep up with the demand for low prices that Wal-Mart demands, many suppliers move their factories to China because their labor is so much cheaper.

2. One thing that the video addressed is
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One thing that surprised me was the opening price point, where they display a cheap item to make people think that they are getting the best deal possible, which is often not actually true. I knew that not everything was the lowest price at Wal-Mart, but I did not know of that strategy. It disturbs me that stores have human consumption patterns down to a science. Even where things are placed is carefully considered and stores are getting really good at using human psychology against the consumer, so that the consumer will spend and buy more. They track what sells and when, which tends to create circular logic. The customer buys what they want, but they can only buy what is being sold. People who want something outside of what is being sold have much fewer choices or are left out …show more content…
The film focuses almost exclusively on a macro-level perspective. It goes a little into a micro-level perspective by talking about Sam Walton, the founder of Wal-Mart and how his business practices shaped the company. Since the film talks about the impact Wal-Mart had on America, examining it on the macro-level makes the most sense. With the exception of Sam Walton, it is not talking about individual people. Instead, it talks about large scale patterns and how Wal-Mart impacted America as a whole. The film interviewed people were professors, CEO 's of various companies, the Vice President of Wal-Mart, and an ex-manager from Wal-Mart. One person did have a bias, the Vice President of Wal-Mart. He would want Wal-Mart to be presented in a good light and not a negative one. Other than that, I thought the sources were not biased and were reliable. I did not detect any gaps, absences, or problems with the experts

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