Q1. What was Wal-Mart’s early global expansion strategy? Why did it choose to first enter Mexico and Canada rather expand into Europe and Asia?
Walmart’s early global expansion strategy earlier is to have low priced products to attract wide range of customers. Also, it lacked the necessary financial, organizational, and managerial resources to follow multiple countries at the same time. Instead it chooses for a logically sequenced move toward market entry that would allow it to apply the learning gained from its early entries to following ones. In addition, Wal-Mart had online existence as well.
It entered first Mexico and Canada because the European market had certain characteristics as a first point of entry, Canadians had the closest cultural …show more content…
What countries were targeted as part of this strategy? What potential does this region brings to Wal-Mart’s future global expansion? What cultural challenges and opportunities has Wal-Mart faced in Latin America?
Walmart’s Latin America strategies were higher growth rates as well as relatively closed geographically. The financial capital, manager and organizational resources were lacking to successfully enter the European Markets.
Wal-Mart targeted Mexico, Brazil and Argentina as a part of their strategy and they are the three largest countries of population. Then they opened in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica and finally in Chile.
This region gives potential to Wal-Mart as it gives future global expansion because of their many consumers, slight barriers and by rapidly strengthening their position in Latin America it created the extra resources to assist their development into the European and Asian …show more content…
Also Wal-Mart obtained numerous unlike companies that were previously established in Latin America to become the largest retailer in Latin America.
Q4: What group of countries will be targeted for Wal-Mart’s future growth? What are the attractiveness and risk profiles of these countries? What regions of the world do you think will be vital for Wal-Mart’s future global expansion?
Wal-Mart is targeting their future growth to the developing countries; particularly these countries are Brazil, Russia, India and China. They are important because they are growing rapidly, thus Wal-Mart can become key players in these markets and gain a circumference on the competing companies and expanding their international market.
Russia and India are enormously vital for the reason that they are the world's fastest growing trade markets. Though, they cause troubles for foreign retailers since they have numerous regulations against the foreign retailers such as bans against foreign stores or limits against development by retailers. Wal-Mart has managed to keep away from some of these by teaming up with domestic companies to contact these
Walmart’s early global expansion strategy earlier is to have low priced products to attract wide range of customers. Also, it lacked the necessary financial, organizational, and managerial resources to follow multiple countries at the same time. Instead it chooses for a logically sequenced move toward market entry that would allow it to apply the learning gained from its early entries to following ones. In addition, Wal-Mart had online existence as well.
It entered first Mexico and Canada because the European market had certain characteristics as a first point of entry, Canadians had the closest cultural …show more content…
What countries were targeted as part of this strategy? What potential does this region brings to Wal-Mart’s future global expansion? What cultural challenges and opportunities has Wal-Mart faced in Latin America?
Walmart’s Latin America strategies were higher growth rates as well as relatively closed geographically. The financial capital, manager and organizational resources were lacking to successfully enter the European Markets.
Wal-Mart targeted Mexico, Brazil and Argentina as a part of their strategy and they are the three largest countries of population. Then they opened in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica and finally in Chile.
This region gives potential to Wal-Mart as it gives future global expansion because of their many consumers, slight barriers and by rapidly strengthening their position in Latin America it created the extra resources to assist their development into the European and Asian …show more content…
Also Wal-Mart obtained numerous unlike companies that were previously established in Latin America to become the largest retailer in Latin America.
Q4: What group of countries will be targeted for Wal-Mart’s future growth? What are the attractiveness and risk profiles of these countries? What regions of the world do you think will be vital for Wal-Mart’s future global expansion?
Wal-Mart is targeting their future growth to the developing countries; particularly these countries are Brazil, Russia, India and China. They are important because they are growing rapidly, thus Wal-Mart can become key players in these markets and gain a circumference on the competing companies and expanding their international market.
Russia and India are enormously vital for the reason that they are the world's fastest growing trade markets. Though, they cause troubles for foreign retailers since they have numerous regulations against the foreign retailers such as bans against foreign stores or limits against development by retailers. Wal-Mart has managed to keep away from some of these by teaming up with domestic companies to contact these