SMOKING KILLS
Among the various ways trigger peoples' emotions, one common method is to use an ad, a picture to sell the idea. On 11th July 2016, David Frenay presented some ads online titled “The Importance of Emotions in Advertising”, for which design of each ad is to create a particular emotional feeling. One particular ad that will pull attention was designed to instigate Fear. The topic sentence/claim above this ad reads “Fear is frequently deployed to deter people from harmful behaviors, such as smoking or drug abuse.” The picture of this ad shows the feed of a lying body presumes death, covered with white cloth and on one of its toes a postcard reads “Smoking Kills.” Selling the idea that people should not smoke (Frenay). Generally, …show more content…
Inappropriately, the ad has shown a lying dead body (Frenay). Smokers can think logically to combat the picture presented by the author. The author didn’t show legitimate proof that the person lying, died from smoking. Unfortunately, a postcard with a phrase “Smoking Kills” is not enough proving to conclude the cause of the dead body. On the other hand, one doesn’t just die from smoking cigarettes the first day; it takes years, so there must be a slow cause/effect. Conversely, the author didn’t cite an effect to tell if the person died from lungs, heart, liver, or cancer of a particular part of the body caused by smoking. The picture doesn’t show all this. People can obtain those diseases via other means, not only via smoking. Death is not only via smoking, people die from other things like accidents, or gun short, likewise, a heavy smoker can die via other means not related to smoking. Prominently, heavy smokers make this phrase: “If I don’t die from smoking, I may die from something else, so light my cigarette.” Ordinarily, it is not true that a smoker will die from smoking; they may die from something else. Which means the internal logic is not there to back up the author’s claim, making this ad ineffective in logos point of …show more content…
Above the lying dead body of the ad, there is a statistical fact to support the author’s claim that “Smoking Kills.” That author state: “About 440,000 Americans die each year from diseases related to smoking. 90% of them started as teen smokers.” (Frenay). Giving such a number of people who die from smoking is a red alarm to anybody who smokes and come across this advertisement. Considerately, anybody who smokes come across this advertisement could be thinking: “Maybe next year they will be among the 440,000 Americans”. Such a number will give them the pressure to think of what to do, so as to quit smoking. Convincingly, numbers that high maybe intimidating to make a smoker to believe the information the advertisement is dishing out. Persuasively, the statement above the lying body has proven the author’s reputation for
Among the various ways trigger peoples' emotions, one common method is to use an ad, a picture to sell the idea. On 11th July 2016, David Frenay presented some ads online titled “The Importance of Emotions in Advertising”, for which design of each ad is to create a particular emotional feeling. One particular ad that will pull attention was designed to instigate Fear. The topic sentence/claim above this ad reads “Fear is frequently deployed to deter people from harmful behaviors, such as smoking or drug abuse.” The picture of this ad shows the feed of a lying body presumes death, covered with white cloth and on one of its toes a postcard reads “Smoking Kills.” Selling the idea that people should not smoke (Frenay). Generally, …show more content…
Inappropriately, the ad has shown a lying dead body (Frenay). Smokers can think logically to combat the picture presented by the author. The author didn’t show legitimate proof that the person lying, died from smoking. Unfortunately, a postcard with a phrase “Smoking Kills” is not enough proving to conclude the cause of the dead body. On the other hand, one doesn’t just die from smoking cigarettes the first day; it takes years, so there must be a slow cause/effect. Conversely, the author didn’t cite an effect to tell if the person died from lungs, heart, liver, or cancer of a particular part of the body caused by smoking. The picture doesn’t show all this. People can obtain those diseases via other means, not only via smoking. Death is not only via smoking, people die from other things like accidents, or gun short, likewise, a heavy smoker can die via other means not related to smoking. Prominently, heavy smokers make this phrase: “If I don’t die from smoking, I may die from something else, so light my cigarette.” Ordinarily, it is not true that a smoker will die from smoking; they may die from something else. Which means the internal logic is not there to back up the author’s claim, making this ad ineffective in logos point of …show more content…
Above the lying dead body of the ad, there is a statistical fact to support the author’s claim that “Smoking Kills.” That author state: “About 440,000 Americans die each year from diseases related to smoking. 90% of them started as teen smokers.” (Frenay). Giving such a number of people who die from smoking is a red alarm to anybody who smokes and come across this advertisement. Considerately, anybody who smokes come across this advertisement could be thinking: “Maybe next year they will be among the 440,000 Americans”. Such a number will give them the pressure to think of what to do, so as to quit smoking. Convincingly, numbers that high maybe intimidating to make a smoker to believe the information the advertisement is dishing out. Persuasively, the statement above the lying body has proven the author’s reputation for