Modern Advertisement Analysis
Good morning everyone, my purpose here today is to show you the comparison between a modern and a vintage advertisement, I will show you the types of social classes that are being presented in theses adverts. These advertisements had been created in two very different era 's where their social classes are based on the same group but share different minds.
Brand and product details:
The vintage advertisement was created in the 1950s by Phillip Morris his company was made in 1900 in London, England. Phillip Morris is a global cigarette and tobacco company, with products sold in over 200 countries. The modern advertisement was created by Smoke Free, an anti-smoking campaign made in the United Kingdom.
Vintage: …show more content…
In this advertisement there is a famous actress that had been on many television shows that were family friendly. So in this case age is not been a boundary to its social group. A more detailed response of the target audience would be by using celebrity endorsement, the audience members of any of her shows would be part of the target audience because the audience members of any of her shows would be thinking that since she’s smoking I should smoke too. Another detailed response of the target audience would be people who might want to look rich as the advertisement is selling a “KING SIZE” carton of cigarettes. This advertisement is both advertising the actress and cigarette.
Modern: Target audience:
The target audience of the modern advertisement is smokers and non-smokers. In this advertisement there is a cigarette that is part meat which is displeasing to the eye. The creators of this advert purposely placed this in so that people would be disgusted by cigarettes, resulting in less smokers.
Vintage: Social groups and invited …show more content…
Modern: Language devices and persuasive techniques
The language used in this advertisement is in a serious manner, for example “Every cigarette rots you from the inside out.” The is in a serious manner because the advertisement is about a serious subject.
The persuasive techniques used in this advertisement is by playing with people’s emotions. It does this by showing a displeasing image of how the inside of your body will look like if you smoke.
In conclusion the vintage advertisement advertises cigarettes as if it is healthy and the modern advertisement makes the audience feel that smoking is bad. Both advertisements are advertising cigarettes but one advertisement is against smoking and the other is with