The Factors That May Influence Respondents ' Interpretation Of Words

1215 Words Oct 10th, 2016 5 Pages
Ch 19
1. The factors that may influence respondents’ interpretation of words include ethnicity, region, nationality, sex, age and education. Word nuances and ambiguities , or unique and unclear language, can also affect word interpretation . Other factors are modifying adjectives and adverbs, grammatical standards, double negatives, double-barreled (two question) questions, leading and loaded questions, over-demanding recall questions, and questions that include prestige.
2. Often, occasionally, seldom, sometimes, rarely and usually do not have universal meanings among respondents. Though all measure frequency, words like “often” could range in meaning from twice a week to four times a month. A word like seldom may mean once a month or once a year, depending on interpretation. Words like few, most, majority, minority, many and several can be much more affective.
3. Question order can create “questionnaire bias” in that a question early on can influence a question that comes later. The order more complicate and sensitive questions are in versus the more simple questions affect if a respondent finishes or feels confident about their answers. The grouping of questions is a process that, for longer questionnaires, can affect if a respondent finishes or not. Grouping also affects if respondents follow direction and give accurate information. It helps respondents follow the logic or the questionnaire for more clarity.
Ch 20
1. Hiring a national company has the benefit of employing…

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