Psychological Audience Analysis can include values, beliefs, opinions, and attitudes. It explores an audience's attitude towards a topic, and purpose. Values are usually stated in the form of a word or phrase. Most of us probably share the same values of freedom, equality, fairness, honesty, family, good health, etc. These values form the principles or standards we use to develop and judge our attitudes, beliefs and behaviors.
While demographic information is relatively straightforward, psychographic information is much less specific. Two different people who believe in equal educational opportunity may have different opinions on what equal opportunity means. People also inherit values from their family upbringing, life experiences, and cultural
While demographic information is relatively straightforward, psychographic information is much less specific. Two different people who believe in equal educational opportunity may have different opinions on what equal opportunity means. People also inherit values from their family upbringing, life experiences, and cultural