The Effects Of Media, Community Media And Participatory Culture

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Register to read the introduction… It is certainly not my intention to elaborate in great detail what mainstream media is, how they work, which effects they have, et cetera. Following Chomsky (1997) in ‘What makes mainstream media mainstream’ I define mainstream media as the media that are distributed through the largest distribution channels causing them to represent what the majority of media consumers are likely to encounter. It is vital to acknowledge that these mass or mainstream media do not operate in a vacuum but interact within the particular historical, cultural and political circumstances of each society, and in relation to the specific characteristics of each minority as it interacts with the dominant hegemonic majority and the other minorities (Adoni, …show more content…
(2006). Ethnic media, community media and participatory culture. Journalism, 7(3), 262-280.
Fürsich, E. (2002). How can global journalists represent the ´Other´?: a critical assessment of the cultural studies concept for media practice. Journalism, 3(57).
Fürsich, E. (2010). Media and the representation of others. International Social Science Journal, 61(199), 113-130.
Greenberg, B. S., Mastro, D. E., & Brand, J. E. (2002). Minorities and the mass media: television into the 21st century. In J. Bryant & D. Zillmann (Eds.), Media effects: advances in theory and research.
Haynes, A., Devereux, E., & Breen, M. (2006). Fear, framing and foreigners: the othering of immigrants in the Irish print media. Critical Psychology.
Krumer-Nevo, M., & Sidi, M. (2012). Writing Against Othering. Qualitative Inquiry, 18(4), 299-309.
Malik, S. (2010). Media representations: race and ethnicity. In D. Albertazzi & P. Cobley (Eds.), The media: an introduction (Third ed.). United Kingdom: Pearson Education Limited.
Mastro, D. E., & Greenberg, B. S. (2000). The Portrayal of Racial Minorities on Prime Time Television. Journal of Broadcasting & Electronic Media 44(4),

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