The Effects Of Media, Community Media And Participatory Culture

Register to read the introduction… It is certainly not my intention to elaborate in great detail what mainstream media is, how they work, which effects they have, et cetera. Following Chomsky (1997) in ‘What makes mainstream media mainstream’ I define mainstream media as the media that are distributed through the largest distribution channels causing them to represent what the majority of media consumers are likely to encounter. It is vital to acknowledge that these mass or mainstream media do not operate in a vacuum but interact within the particular historical, cultural and political circumstances of each society, and in relation to the specific characteristics of each minority as it interacts with the dominant hegemonic majority and the other minorities (Adoni, …show more content…
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