Stereotyping has been conducted on various media sources such as news stories, television programs, music videos, and magazine advertisements. The findings from these studies show under representation of racial minorities and that members of racial groups are often depicted in different stereotypical ways. Studies show that racial stereotypes in the media have been known to influence racial attitudes and ethnic identities and also play role in identity formation. Exposure to stereotypical media content is stored as a general view about all members of the group that is being portrayed.
