ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT
INTRODUCTION:-
A fundamental principle of customer behavior states that consumers have the ability to exert powerful influences upon each other; it is very natural that marketers manage interpersonal influence, and with spreading electronic technologies, it is very obvious that the indirect interactions among consumers have multiplied.
WHY THIS ARTICLE:-
Today every individual is influenced by electronic media and interaction in some or the other way, hence it provides a bright opportunity for the service providers of hospitality and tourism industry to advertise and publicize their product and services.
The understanding of the importance of word of mouth and it’s implications …show more content…
As such, far different from face to face word of mouth, e word of mouth can produce virtual connections and communities, with influence far beyond the readers and producers of word of mouth; it actually creates a new type of reality by affecting readers during their online information searches.
CONCLUSION:-
The hospitality and tourism industry is highly influenced with word of mouth. With the advanced in electronic media it’s impact on people is changing largely. Word of mouth has now evolved from face to face all the way to e word of mouth.
The service provider catering hospitality and tourism services are now trying to grab this opportunity to advertise their products and services, as all the surveys and experiments mentioned in this article have proved to be very effective.
The consumers communicate their experience with other potential consumers which help to advertise the product, influencing and attracting other consumers.
Hence e word of mouth is a very influential method of advertising and has great potential to help as a promoting agent in the hospitality and tourism
INTRODUCTION:-
A fundamental principle of customer behavior states that consumers have the ability to exert powerful influences upon each other; it is very natural that marketers manage interpersonal influence, and with spreading electronic technologies, it is very obvious that the indirect interactions among consumers have multiplied.
WHY THIS ARTICLE:-
Today every individual is influenced by electronic media and interaction in some or the other way, hence it provides a bright opportunity for the service providers of hospitality and tourism industry to advertise and publicize their product and services.
The understanding of the importance of word of mouth and it’s implications …show more content…
As such, far different from face to face word of mouth, e word of mouth can produce virtual connections and communities, with influence far beyond the readers and producers of word of mouth; it actually creates a new type of reality by affecting readers during their online information searches.
CONCLUSION:-
The hospitality and tourism industry is highly influenced with word of mouth. With the advanced in electronic media it’s impact on people is changing largely. Word of mouth has now evolved from face to face all the way to e word of mouth.
The service provider catering hospitality and tourism services are now trying to grab this opportunity to advertise their products and services, as all the surveys and experiments mentioned in this article have proved to be very effective.
The consumers communicate their experience with other potential consumers which help to advertise the product, influencing and attracting other consumers.
Hence e word of mouth is a very influential method of advertising and has great potential to help as a promoting agent in the hospitality and tourism