Who Is Lidl's Competitors

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INTRODUCTION

Background/ Overview

Lidl

Lidl was founded in the 1940s by the Schwarz family, formerly known as Schwarz Unternehmens Treuhand KG. Since opening as Lidl in 1973 it has established itself in over 20 countries across Europe with around 10,000 stores. The name Lidl is the surname of a former business partner Josef Schwarz’s, Ludwig Lidl. Josef’s son Dieter bought the naming rights for 1,000 German Marks, because he couldn’t use the name Schwarz Market as it means “Black Market”. Lidl is part of the Schwarz Group, and in 2011 it was named the fifth largest retailer in world with sales of $82.4 billion. Lidl have since opened up bakeries in their store across Europe. Lidl have planned to build their first stores outside of Europe within the
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If a customer has a good experience it will spread faster than word of mouth.
3B. Customers will spend less time looking for their shopping, and people will go back if it’s kept clean.
3C. If they have everything you need why would you go somewhere else, especially when its cheaper there.
3D. Customers will go back if the staff are nice and friendly to them, and by staff getting on with each other makes it a more enjoyable place to work
3E. If a customer see a manager/employer clean, well dressed and taken care of themselves, the customer will be likely to return.
Negative
3A. If a customer has a bad experience it will spread will wild fire.
3B. If the shop is dirty no-one will go back and you’ll lose business.
3C. If they don’t have a good range of products people will shop elsewhere regardless of the price.
3D. If the staff aren’t very nice, you will end up losing business. And if the staff don’t get along it will be a bad atmostphere in the work place and customers will pick up on it.
3E. If a Customer sees a manager/employer dirty and not well dressed, they will think that the place itself is dirty and not well

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