The Australian Coca Cola Company Essay
It is imperative for Australian Coca Cola Company to clearly define its target market so that ACCC’s energies and funds can be well utilized in tailored marketing and sales efforts. You can only be sure to meet customer’s needs by first identifying the customers. A targeted market should be accessible, large enough and measurable.
Identifying Target Market
The process of identifying a market involve three steps,
• Identify why a customer would need to use your product/service.
• Segment your overall market
• Research your market
Step one will involve differentiating benefits from features. This is so because features enhance your product but benefits prompt customers to buy. By understanding what your product has to offer, the company will be able to see common characteristics among consumers and this help in segmenting the market.
The second step which involves segmenting your market will allow for a creative and highly focused campaign that talks to particular group’s interests and preferences. This step provides the…