Tesco - Information System Strategy Essays

3565 Words Jan 25th, 2013 15 Pages
5/6/2012

TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT
Report by MALVIYA Nikita SEKARAN Krish-bharadwaj NALLIANNAN Arun HERNANDEZ Cesar Class: MIB-32 Option : Changing competitive environment and E-Business Instructor: Federico Pigni

TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT

0

Comment Form for Assessed Work

Section One
Name (s)

To be completed by the student

Please tick as appropriate
MBA FT

MALVIYA Nikita .....................................................

□ □

MIB



Undergraduate

□ □

SEKARAN Krish-bharadwaj ..................................................... NALLIANNAN Arun ................................................................... HERNANDEZ Cesar
…show more content…
This ordering system made the whole system very slow and inaccurate (human error prone) and it lead to frustration in customers. This also increased various costs due to employing additional work force for order processing and delivery. To overcome this difficulty Tesco thought of automating the ordering process via the use of internet. Tesco.com is a simplistic website that does not require a computer savvy person to operate it. Anyone can use this website comfortably and hence these have made the customers more comfortable and also have they attracted more customers. Tesco.com used the network of Tesco stores as warehouses. Their delivery schedules and planning was so good that they even started selling breakfast and lunch via online orders. Tesco.com also provided customers a number of different options to access Tesco’s online services. Shoppers have been able to use mcommerce applications to make their purchases. In partnership with Microsoft, Tesco.com launched Tesco access, which allows users of hand-held computers and WAP-based wireless phone to shop online. It is considered that Tesco.com along with Tesco Direct (online nonfood retailing) has enormous growth potential and has a higher growth rate than Tesco’s Brick and mortar business.
TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT 3

Related Documents