Telecom companies have also become profitable through servicing other telecom businesses by providing wholesale circuits to internet service providers and big corporations (Investopedia 2015a). For this report, the main focus is the evaluation of financial performance of Telstra as compared to its close rivals, namely SingTel-Optus and Vodafone Group PLC; the focus also includes the corporate social responsibility that Telstra undertakes in order to build its reputation and brand image for most of its customers in the Australian market and other international subscribers/ …show more content…
Among its products and service range from fixed voice, fixed broadband, mobile, network application services (NAS), media services, data / IP, and to international businesses (Telstra 2013, p. 13). As of 2013, it offers 15.1 million mobile services, 7.8 million fixed voice services and 2.8 million retail fixed broadband services. To support its millions of subscribers, the company has established technological infrastructures, such as the largest integrated IP network and national mobile network that are both situated in Australia. It has clients and businesses in the international settings, such as Hong Kong mobile operator CSL New World, Telstra Global’s networks and other businesses that are located in China (Tesltra 2013b). As of 2014, Telstra was still the top mobile service provider in Australia with 15.8 million subscribers. On the other hand, Optus came second with 9.43 million, while Vodafone Australia acquired 5 million