Task Instructions Essay
Assessment Item 1 MGB210: Case Study
to outcomes: Length:
How to submit:
Unit Learning Outcomes: 1, 2, 3, 5 and AOL goals: KS (1.1), HO (2.1; 2.2), PC (3.1),
50 per cent
Week 7: Sunday, 19 April, by 6.00pm.
Description of the task:
For this assessment, you will prepare a report that examines how an organisation can increase the effectiveness and efficiency of the operational systems that produce its products and services.
The case study is based on the Japanese themed restaurant Benihana (which is one of three different types of restaurants run by the company (see http://www.benihana.com/about/video/ for a brief …show more content…
Brief overview of Benihana:
The Benihana company started with the descendent of a samurai warrior and a small Tokyo coffee shop. Just after the second world war, Yunosuke Aoki (a samurai descendent and popular entertainer) decided to start a coffee shop with his wife, Katsu. Wanting to offer something different than other coffee shops in the area, Yunosuke Aoki rode his bike over 20 miles to purchase real sugar to serve in his shop.
This flair for doing something different caught the eye of his son, Hiroaki. As did the shop's name: Benihana. After college, Hiroaki (or Rocky, as he would become known) moved to the U.S. to pursue his dream of opening his own restaurant. One that combined his father's flair for doing something different with food that was truly memorable.
But with little money to his name, Rocky's path was not an easy one.
He started by selling ice cream on the streets of Harlem while studying restaurant management at night. The ice cream business turned out to be very profitable, thanks in part to the colorful Japanese cocktail umbrellas he added to the treats, and he managed to save up $10,000 for his restaurant.
With his seed money in place,