Task 1 Paper for E-Business

3806 Words 16 Pages
Construction Companies in an Online Environment
Western Governors University
Construction Companies in an Online Environment For a company to be viable online it must attract the consumer as well as present a viable market for the product being sold. When one thinks of a company that does business well online they may bring to mind businesses such as Amazon or Google. However there are many companies that provide a great product or service but fail to have an online presence that some of their top online competitors possess. One field that has an expansive online presence is the construction industry. Many companies such as Thor Construction Inc. have gone the route of hiring a professional online market company to
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Jaynes Corporation is the first site that appears with a brief description after the companies’ name. Jaynes Corporation is primarily a commercial construction company that offers competition to Darrell Julian Construction on a large scale. Their site shows many pictures of the projects that they have done as well as detailed descriptions as to what the project required. Some of the other positives of the web site are that they provide a complete company profile, press releases and news stories exemplifying their work as well as rewards, and links to social media sites such as Facebook and Twitter. Some of the negative aspects of the site are that they do not talk about that construction process as much as one would think would be necessary to understand how the company adds to the value of their service with unique traits of their design. There is also not a place to find customer feedback on the site, be it good or bad so that a customer can relate to the other organization that have utilized Jaynes Corporation’s services. Gerald Martin has a beautiful home page that entices the visitor with spectacular pictures of some of their greatest accomplishments in the field of commercial construction. Also on the home page are some of the company’s accreditations, with the graphic

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