Direct Targeting Strategy

In our target market were included people aged 25-40 years with high or middle income, which have their own children. Target market will not be divided on geographic areas in order to reach our wide range of intended consumers. Thus, we will implement concentrated targeting strategy. For our consumers we provide program that gives the opportunity to ask questions and receive answers from his/her relative like from real person. This possibility arises from the fact that we collect, analyze and store information taken from customer’s relative and from his/her social networks. The main place where we are going to put our product 's advertising is internet. We will set banner ads on sites with high attendance and post some videos on YouTube about the product. In order to keep loyal consumers with us, we will give discounts for families, if one of their member is already our customer. In addition, internet is used as a place for selling and we will not put the product in real stores. We will apply direct selling channel to reach customers without any intermediaries. In pricing, our …show more content…
There are many aspects to each individual’s life, so we have acknowledged the components of multiple variables such as demographic, psychographic, and geographic. Demographically we target individuals with age from 28, because it is the average age at which people become parents (OECD), to 46, because at this average age parents cease to have dependent children (Government of Canada). Also, we focus on highly educated persons with higher purchasing power starting at middle to high class. Since there are many stages and changes which occur in the Family Life Cycle, consumer buying behavior is commonly influenced based on attitude, motives, and behavioral tendencies that evolve through maturity. In addition, it is best we enforce our product worldwide, with no specific geographical area in order to reach our wide range of intended