Starbucks Corporation: American Coffee Company And Coffeehouse Chain

1188 Words 5 Pages
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience while popularizing darkly roasted coffee. Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks including items such as chips and crackers.

STRENGTHS
Starbucks must be doing something good for them do get their customers
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Employee treatment: Starbucks is known for treating their staffs very well. So they give a happy service for each branch of Starbuck. Treating your employees very well will give positive comments for your company.
3. Quality, profitability and ethicality: Starbucks have established themselves as a premium coffeehouse chain, despite their huge worldwide presence comparable to that of most fast food chains. Their products are of excellent quality, seemingly environmentally friendly, and relatively consistent between locations. As a result, they can afford to charge customers high prices, which most people are willing to pay. Not only does this mean large profits, but also has them globally recognised as one of the best coffee shop chains
4. Providing Good Service: That the shop will satisfy the needs of each customer they have. Giving a promo sometimes that will click to the market. As a student or a customer at Starbucks here in Lipa they give a good and very high standard service for them to give the satisfaction of their customers. The customers are not only paying the product, they paying for the good service that gives happiness for all the customers.
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ENVIRONMENTAL. Many green techniques are more costly to companies, for example 100% recycled paper products. Also, discounted refills for customers with their own travel mug from the shop could eventually prove costly for the company. If these costs must be passed along to the customer, some may not recognize the environmental benefits and choose to go elsewhere for their coffee.
5. SOCIO-CULTURAL. In general, foods served at coffee shops contain high amounts of carbohydrates, fat, and sugar (ex: muffins, donuts, bagels, danishes). In order to better compete, a company may need to offer more options to appease the health conscious as well as those who are not. This may increase inventory costs, wasted foods, and the number of suppliers.
6. TECHNOLOGICAL. Often, the newest, most innovative products are very expensive. They are also risky because there is no guarantee customers will respond positively, employees must be trained frequently, and the system may have glitches. Social media advertising does not necessarily reach consumers of all ages. Companies need to be cautious not to completely neglect all other areas of advertising, such as print and

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