Swot Analysis Of Patagonia

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The Patagonia Company is positioned directly against The North Face and Patagonia. While the former target the extreme outdoor adventurers, Columbia Sportswear appeals more to the casual outdoor enthusiast.
Mission Statement: “Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” They believe that “the outdoors isn’t all about remote expeditions or climbing the world’s highest mountains. Anyone can enjoy the outdoors.” They are definitely catering to a broader crowd. Columbia Sportswear is sold in over 100 countries worldwide.
Core Value Proposition: Fabric technology (e.g. e-fibers, Gladiodor Garmet Odor Control, Performance Baselayers); commitment to the environment and

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