(McEachern and Warnaby, 2005) define customer orientation as a “component of market orientation that focuses on putting the customers at the centre of strategic focus. (Kotler and Armstrong, 2004) establishes the core of organizations is customer orientation which is the business philosophy that enables a business to employ’s strategies through management and individual employees that align to satisfy the customers demands through methods such as developing a quality product that is beneficial to the customer, offering excellent customer service to complaints and queries and dealing thoughtfully to community issues this in turn meets the long term needs and wants of the customer.
Product orientation is the focus on quality, and on product features. …show more content…
Companies adopting a product orientated culture are a vital aspect of businesses who want to maintain a competitive advantage. The company Nike has established there market dominance in a highly competitive market through there ability to deliver highly adequate value products that gains high level of satisfaction from there customers. Nike being the first major brand to implement a 5% blended organic cotton goal emphasises Nikes commitment to ensuring there products use highest quality materials which are environmentally friendly, Customers understand that buying there products over rivals such as Umbro is beneficial in terms of …show more content…
A baker will alter the proportions of ingredients in a cake depending on the type of cake we wishes to bake. The proportions in the marketing mix can be altered in the same way and differ from the product to product (Hodder Education, n.d). Customer oriented company’s there is always focuses on customers’ needs so employing the marketing mix to meet there needs is essential to being customer orientated. So, the relationship between customer oriented company and customers’ will become closer and it is easier for the company to get the information from the customers to ensure there satisfaction (Jobber David,
Product orientation is the focus on quality, and on product features. …show more content…
Companies adopting a product orientated culture are a vital aspect of businesses who want to maintain a competitive advantage. The company Nike has established there market dominance in a highly competitive market through there ability to deliver highly adequate value products that gains high level of satisfaction from there customers. Nike being the first major brand to implement a 5% blended organic cotton goal emphasises Nikes commitment to ensuring there products use highest quality materials which are environmentally friendly, Customers understand that buying there products over rivals such as Umbro is beneficial in terms of …show more content…
A baker will alter the proportions of ingredients in a cake depending on the type of cake we wishes to bake. The proportions in the marketing mix can be altered in the same way and differ from the product to product (Hodder Education, n.d). Customer oriented company’s there is always focuses on customers’ needs so employing the marketing mix to meet there needs is essential to being customer orientated. So, the relationship between customer oriented company and customers’ will become closer and it is easier for the company to get the information from the customers to ensure there satisfaction (Jobber David,