Korean Skincare Case Study

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1. How is Korean skincare revolutionizing the beauty industry as a whole?When talking about Korea’s cosmetics market, it is known that the average Korean woman uses up to ten skin care products a day. You can tell the sophistication and effort of the Korean consumers when it comes to skin care, as well as color cosmetics, and this trend is affecting other countries in many ways. Korean beauty brands have seen strong growth in sales volume, as well as a growing influence in the global beauty market in recent years. This has led to market-share gains in the global beauty and personal care market. According to the market research group Kline, K-Beauty items racked up $225 million in 2016 in the Unites States which 30 percent increase from 2015 …show more content…
In your opinion, what exactly makes Korean skincare so popular and effective these days?Korean beauty brands have adopted a fast-paced product development cycle and gained recognition for innovative formulas, ingredients, manufacturing processes and packaging. A number of Korean beauty startups have emerged that have brought Korean beauty products overseas with e-commerce, or created innovative beauty products with the latest technologies like us. The sophisticated and demanding customers in the local Korean market have also been one of the major drivers made all this possible, and it is affecting many other major beauty brands in the industry …show more content…
What has been the success of the Face Brightening Powder? Any unique brand ambassadors used?We sold our 1 millionth unit of the FACE Brightening Powder in Japan last month in January. We implement different marketing strategies accordingly with the situation and the trend of each market. In Japan for example, the start of the success was triggered by a twitter post of a famous politician, Hideo Higashikokubaru. After the twitter post of him showing the results of hair growth has made our brand known nationwide.
6. Tell us more about Vitabrid C12 and its technology as a whole. Vitabrid C¹² is the secret to healthy skin. Using proprietary biotechnology, our DPES system stores, perserves, and delivers 12 continuous hours of antioxidant-rich Vitamin C to your skin. Vitabrid CG, the main component of Vitabrid C¹² exchanges ions with perspiration (NaCl) from sweat glands, skin pores, surface skin wastes, and CO2 in the air and helps Vitamin C absorption by the skin.
7. What differentiates your products from others on the market? What are your key USPs?Our strength comes from the result-driven products and the technology behind it. As far as we know, there are not my products out there that can bring the results and safety the way we

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