Planet Fitness - Overview
Planet Fitness, Inc. got its start in 1992 when Michael Grondahl acquired a struggling gym. Mr. Grondahl reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times. Each gym also has a "Lunk Alarm" to discourage behaviors such as grunting and dropping weights (Entrepreneur, n.d.). However unorthodox, Planet Fitness’s mission statement seems to resonate with the masses. “We at Planet Fitness are here to provide a unique environment in which anyone – and we mean anyone – can be comfortable. A diverse, Judgement …show more content…
In particular, what, if anything, does this data indicate as to the strategic direction and/or financial viability of each of these organizations. Considering the below data (see Table 1), the rankings suggest that each franchise has enjoyed considerable success during the past five years. As it relates to the “Fastest Growing, Planet Fitness, Inc. appears to be on the move with an impressive ranking in the current year of fourteen (14). Conversely, Snap Fitness seem to have fallen out of this ranking in in 2013 suggesting a decline in the domestic market. According to a recent industry report, Snap Fitness, Inc. is making strategic moves to counter this trend in the domestic market. In an effort to makeover its domestic image, Snap Fitness is requiring clubs to undergo an update to create a new “look and feel”. In addition, Snap Fitness has added two new sponsorships including country star Thomas Rhett and race car champ Landon Cassill (See Figure 4). As it relates to “Americas Top Global”, the trend data suggest that Snap Fitness, Inc. has been focused on growing their global presence whereas Plant Fitness, Inc. seems to have little or no growth. The apparent focus by Snap Fitness, Inc. on the global market may account for their dwindling performance in the domestic
Planet Fitness, Inc. got its start in 1992 when Michael Grondahl acquired a struggling gym. Mr. Grondahl reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times. Each gym also has a "Lunk Alarm" to discourage behaviors such as grunting and dropping weights (Entrepreneur, n.d.). However unorthodox, Planet Fitness’s mission statement seems to resonate with the masses. “We at Planet Fitness are here to provide a unique environment in which anyone – and we mean anyone – can be comfortable. A diverse, Judgement …show more content…
In particular, what, if anything, does this data indicate as to the strategic direction and/or financial viability of each of these organizations. Considering the below data (see Table 1), the rankings suggest that each franchise has enjoyed considerable success during the past five years. As it relates to the “Fastest Growing, Planet Fitness, Inc. appears to be on the move with an impressive ranking in the current year of fourteen (14). Conversely, Snap Fitness seem to have fallen out of this ranking in in 2013 suggesting a decline in the domestic market. According to a recent industry report, Snap Fitness, Inc. is making strategic moves to counter this trend in the domestic market. In an effort to makeover its domestic image, Snap Fitness is requiring clubs to undergo an update to create a new “look and feel”. In addition, Snap Fitness has added two new sponsorships including country star Thomas Rhett and race car champ Landon Cassill (See Figure 4). As it relates to “Americas Top Global”, the trend data suggest that Snap Fitness, Inc. has been focused on growing their global presence whereas Plant Fitness, Inc. seems to have little or no growth. The apparent focus by Snap Fitness, Inc. on the global market may account for their dwindling performance in the domestic