Canada Goose has many strengths. The first to be considered is its organizational culture. Dani Reiss, the grandson of founder Sam Tick, is the President and CEO who describes the company attitude to be “laid-back, but Canada Goose staff know when to put their heads down to get their work done”. Additionally, Mr. Reiss encourages collaboration among the employees to promote fun and comradery through office designs with low partition walls (Quan, 2014). Organizational culture is “a social phenomenon which appears and changes through the interaction of employees both mutually and with the environment.” The importance for businesses with developed culture is it inspires employees to be creative and innovative (Lukić et al., 2014). By nurturing