For Morrison to achieve and sustain her mission to “structure teams and people to unshackle creativity and foster bold decision making,” a climate of trust needed to be established (“Campbell Soup Company Beliefs,” n.d.). Morrison was able to achieve such trust through open and honest two-way communication beginning at the top, naturally finding its way throughout the entire organization. Specifically, trust was fostered by upholding her word and providing as promised rewards and recognition, in addition to being transparent with all (Marcus, 2014). Thus, allowing employees to be prideful of their wo'rk and whom they work for. As a result, employees remained motived to continue contributing creative solutions to achieve Morrison’s vision for
