Petsmart SWOT Analysis Swot

Improved Essays
This paper goes into great detail of the PetSmart corporation. It explains the background, Strengths, Weaknesses, Opportunities and Threats of the PetSmart. In order to make an informed decision as to where the company is going it is imperative for this report to be updated usually every 6 months in order to stay ahead of the competition.
PetSmart SWOT Analysis
This paper is a detailed report of PetSmart; it includes the company background and SWOT. It will help in making any judgements as far as what needs to be done to help PetSmart become the number one company in its industry.
Company Background Founded in 1986 and 1987 at first it was called Pet Food Warehouse in Arizona by Jim and Janice Dougherty (PetSmart Public Relations ,
…show more content…
Another strong point is the dog training facilities within every store with Accredited professional trainers, seven different training sessions along with a 100 % satisfaction guarantee. Another type of strength would be the variety food they sell Dogs, Cats, small animals, fish the many different types consist of grain free, organic and natural any of the particular need your pet might need. With the PetSmart Charities, a total of over 400,000 pets are saved every year. Through finding lifelong homes and increasing spay and neuters to help reduce unplanned births. PetSmart Hotels offers twenty – four an hour, seven days a week supervision for cats and dogs. They even give out Pawgress reports so that the pet’s owner will be sure to come back again. Digital resources for pet parents (PetSmart, Inc, 2016)which includes PetSmart.com, PetFoodDirect.com, Pet360.com and Petmd.com. It is the biggest online pet supply and pet care information network in the United …show more content…
Petco has only opened stores in Mexico, so Europe is wide open for Pet Smart. They also need to try to make a stronger web presence in order to be able to compete with other companies, they have started towards that goal by using their Digital resources but they also need to focus on the actual selling website. Organic animal food would be a good investment since the incidents with the pet foods from China (Sagman, 2016), the owners have been more careful about what they give their pets so if PetSmart uses this information to expand to an Organic line of not only food but clothes for animals they would really sweep the market. Also, if they invest into more animal lines with famous personal they should explore more celebrities involved in animal rights, for example Miranda Lambert’s Mutt nation (Lambert, 2016), maybe even Betty White. If PetSmart would Help work with groups to train companion pets it would bring PetSmart more clients and some very good exposure. If Doggie Day care camps were expanded in more stores, such as smaller cities, it would be a good opportunity to secure a bigger client base. Smaller personal size stores would be able to compete with smaller store competitors, so that customers can feel like they have more personal attention. More interaction with local merchants and carrying some local merchandise in stores would be an asset

Related Documents

  • Improved Essays

    Pets. Com Case Study

    • 1044 Words
    • 4 Pages

    Pets.com would then pass the saving on to the customer. Customers that shopped at Pets.com would get better deals on pet supplies, and pet food, and customer could take advantage of Pets buying power. Customers could also browse through different pet categories, choose the products they like and have them conveniently delivered…

    • 1044 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    PetSmart not only sales products, it had expanded to in-store grooming, boarding, training, and veterinary services. PetSmart provides pet owners a one-stop shop and caters to the pets and its owners, which has made it a leader in the pet industry (Carter, 2015). The second-largest pet supply leader is Petco. Petco has 1,409 stores, 130 Unleashed by Petco, and ten pooch Hotel locations. Petco offers up ten thousand different pet-related products, also offer services in veterinary, grooming, and training services.…

    • 733 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Best Friends Total Pet Care has adapted to change significantly which has made them the organization they are today. They have been serving the animal community for 20 years, treating the clients pets as if they were part of their own family, just what a pet owner would expect when relying on others to care for their beloved pets. Since the beginning, Best Friends Total Pet Care has expanded all over the United States “With 52 centers and hospitals in 20 states, including Walt Disney World” (Best Friends, n.d.). They have made some of their centers specifically veterinary hospitals while others are boarding, grooming and training. They have also expanded some of the centers to incorporate all aspects of pet care to include the veterinary…

    • 2214 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    Regardless of work setting, veterinarians are an integral part of society. Organizations such as Westbrook Veterinary Clinic, allow veterinarians to meet the increasing demands of the animal health industry. This year, it is projected that Canadians will spend $6.6 million on their pets (Oliveira, 2014), while Agriculture and Agri-Food Canada (2015) will bring in $13 billion. Without veterinary medicine, projections like these would be very…

    • 1102 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Employees say that the apartment rent is expensive, and that Disney takes the tab right out of their paycheck ("Working in Disney World: Behind the Magic", 2009). Disney has four key words for their employees which are, safety, courtesy, show, and efficiency, these four words are the heart of everything Disney Cast Members do. This simple training model makes it easy for cast members to evaluate what they should do in difficult situations, and it helps provide the best guest service possible (DiCologero, 2014). Disney had another theme park in Hong Kong with around 7,000 cast members. Members have to go to training at least one week of every year.…

    • 850 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Through this internship, I was able to learn more about socialization skills. Although I could not perform on the animals, I shadowed my mentor quite a lot and was able to do some fecal tests and worm tests. I admire my mentor a lot because she was the founder of Laurel Springs Animal Hospital and worked for eleven years in a different area before then. I could tell that she really cared about the patients and was able to deal with the finances, employee management, and scheduling all my herself. She is also a mother of three children and is very involved…

    • 1004 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Looking at the Solid Gold Dog Food Company: Sissy McGill founded Solid Gold Health Products for Pets, Inc in 1974, as the first holistic pet food company in the USA. They make natural, holistic pet products for dogs and cats, including dry food, canned food, treats, and supplements. In 2016, they moved their corporate headquarters from Greenville, South Carolina to west St. Louis County, Missouri to be closer to their supply chain and manufacturing facilities. Who makes Solid Gold dog food? That seems to be a difficult question to answer.…

    • 1282 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The second marketing strategy, in-store promotions. SNHU Pet Supply already has a large customer base that visits the store(s) on a regular basis for supplies, visiting the on-site vet and/or a pet grooming with on-site trained groomers. The use of the current store frontage for signs and posters announcing the availability of Critter Nourish and its benefits will help keep the marketing budget within reason. The signage can be reused at other launch locations as well to keep the cost within reason. Since pets can ‘shop’ with their owners in the store, having a sample table giving away free samples would allow pets to try Critter Nourish before ‘they’ buy.…

    • 1008 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Mission Statement The mission of the organization is to provide luxury and professional pet grooming while protecting the animal rights. The Mode Pets Salon seeks to respond to the needs of all kinds of clientele and to pay specific attention to the fact that all creatures deserve respect, love, gentleness, and dignity. Company Information Pet grooming is a new business venture gaining popularity in different parts of the U.S. because a large number of the population people are continuing to develop a love for pets. These pet owners have a distinct demand for grooming services to design and improve the appearances and health of their pets. The rise in the demand for the pet grooming services is a business opportunity that Mode Pets Salon seeks…

    • 7275 Words
    • 30 Pages
    Improved Essays
  • Great Essays

    Evangelina Starr Perez Ms. Milliner EES21QH-02 September 29,2016 Pursuing a Career on being a Veterinarian My whole life, I have always wanted to do something where people will remember me. I want to make a mark on someone or something’s life somehow. I went through TONS of career choices before I came to the conclusion of a veterinarian. When I was six, I found a kitten while walking home during winter with my mother. I tried to pick it up but it was frozen completely.…

    • 1447 Words
    • 6 Pages
    Great Essays