Strategic Management Case Study: DISH Network: Mission And Statement
DISH Network rebranded as Dish is satellite broadcasting American company headquartered in Meridian, Colorado which provides television, internet, audio and television interactive services to both commercial and residential clients in the US. By 2015, it had connected …show more content…
They are committed to being and staying a competitive venture in the market. They are also committed to constantly improve their products and services by adding channels, introducing innovative technology and investing heavily in proper customer services. They employ the best engineers, installers and dreamers. They are very concerned in customer feedback and efficiency of their product and services (Robert E. et al 2012). If a product or service fails to work, they swiftly fix it and if it fails to work, they reinvent it.
The company has defied the industry’s standard of high prices because they believe that every citizen should be able to access affordable television. They keep their costs low in order to satisfy their customers by being financially and personally disciplined towards giving value and quality of their customers.
It’s through fulfilment of their vision and mission statements that has made the company receive the highest BBB Accreditation due to their duration of business operation, less complaints volume filed against the company, quick resolving of the few filed complaints and quick response to customer’s dispute and …show more content…
The area of sustainability has been criticized due to burnishing the image and public relations instead of putting more focus on the transformation of the business. It was also noted that the company does not engage employees and stakeholders fully in driving the vision, mission and values.
The company has managed to outdo its rivals in the industry by carrying out its swot analysis. Its strengths include: Having a direct broadcasting satellite duopoly, It offers lowest prices in the market, Offer high definition packages, Has been able to reach rural clients, Has a strong market share and brand equity, Offers high quality TV with high technological advancement, Offers entertainment 24 hours a day throughout the year, and Has maintained an efficient supply chain, good client satisfaction, high value and loyalty.
The companies’ weaknesses include: Signal interference due to bad weather, High expenditure in maintenance of customer support programs, Costs of subscriber acquisitions are high, and High level of financial