Special Olympics Advertisement Analysis

Playing a high-school sport in this time period can be very demanding. You are constantly fighting the battle between what would make my coach happy and what would make me a better person. Should I help the person who tripped get up, or take the ball and run, leaving them lying on the ground? This advertisement is a scene of someone making that decision. It's not your normal, everyday athlete either. It's someone who struggles to do things on their own but can figure out that they need to help someone up. Why can't every athlete do this? This commercial opens up with cheerful music in a picturesque scene. The current scene takes place at a Special Olympics track meet. There is a group of six runners who take off running. The boy in first place suddenly takes a tumble while everyone else continues running. While running by, one of the female runners stops and gives him a hand to get back on his feet. Not only does she help him up, the whole group of runners come back to run with him to the finish line. As they are crossing the finish line the words"Sportsmanship, pass it on" are displayed across the scene. While grabbing your attention, the main focus of this advertisement was to encourage sportsmanship among athletes. The target audience in the advertisement was athletes in general, no matter what age group. While targeting …show more content…
The way that people would view this ad would change dramatically. If a normal kid had fallen and was helped up people would be more shocked and surprised. Especially, if the whole group of kids came back to finish with the fallen runner. The advertisement would have been much more unrealistic in that way. There was a lot of effectiveness by making you really think about your actions. Using a normal high school track meet would also not get you thinking about things like "Well if a special needs kid can do it why can't