Mount Franklin “add a little sparkle” and Solo “legend of the lemon tree” are the two ads that I will be comparing. Both companies are drink companies that have two very different people in their ads. Mount Franklin is an Australian water company and Solo is a lemon fizzy drink company. They both target very different audiences; the Mount Franklin ad appeals more to women and the Solo ad appeals more to men. The main contentions of the Solo ad is that you can be a “Solo Man” and that we can to be that everyday joe out in the woods and find this humble, legendary lemon tree. Mount Franklin on the other hand is that the water is all nature and comes from Australia and that you too can look like Jenifer Hawkins if you drink Mount Franklin.
Both ads have similarities as well as differences. They both use music, to either get you feel like you can escape from city life and escape to a more natural life or to make you feel excited and they make the song catchy to make you remember this ad. They both use the persuasive technique of both of the lead roles drink either the Mount Franklin or the Solo, this is a very good technique because it makes you feel …show more content…
When these two ads put their different persuasive techniques together, it is truly magical what they can do. Like Mount Franklin using Jennifer Hawkins the supermodel as a clear sex appeal for men and women. Using the messages of the ads you can see that the brands have put a lot of thought into the ads. You see with Solo that it is not your ordinary ad they have a chase scene squished into a 30 second ad. The differences of the ads may seem extraordinary different, but they are quite similar, the similarities are related as well because you think that once you strip away their colours and the models, the ads are just about the product but, you add in the colours and the models the whole dimension of the ad
Both ads have similarities as well as differences. They both use music, to either get you feel like you can escape from city life and escape to a more natural life or to make you feel excited and they make the song catchy to make you remember this ad. They both use the persuasive technique of both of the lead roles drink either the Mount Franklin or the Solo, this is a very good technique because it makes you feel …show more content…
When these two ads put their different persuasive techniques together, it is truly magical what they can do. Like Mount Franklin using Jennifer Hawkins the supermodel as a clear sex appeal for men and women. Using the messages of the ads you can see that the brands have put a lot of thought into the ads. You see with Solo that it is not your ordinary ad they have a chase scene squished into a 30 second ad. The differences of the ads may seem extraordinary different, but they are quite similar, the similarities are related as well because you think that once you strip away their colours and the models, the ads are just about the product but, you add in the colours and the models the whole dimension of the ad