Keds also uses a very strong technique in this ad having different ethnicity take part in the ad. They have white, African American, and also Latina girls sending a strong message no matter what ethnicity you are Keds are for everybody. In addition, the text also has a powerful meaning to it. It seems like the text wants girls to take on new challenges, be brave and overcome new obstacles. This can be said because in the ad it states “Time to dip your toe into the deep end. Try things, Say Hi already, laugh a lot. Mess up. Apologize. Take a chance. Trust yourself” In the very top of the ad is states “Let your courage and kindness rule at keds.bravehearts” giving us the website where to buy these shoes along with the characteristics that go
