Social Medi A Important Aspect Of Modern Marketing Essay example

2293 Words 10 Pages
Social media is a hugely important aspect of modern marketing. Not only does it allow individuals the ability to network and discuss things amongst each other, but it gives businesses the capability to extend their brand recognition and outreach to other markets. Social media can be used in politics, business, and any form of civic interaction that requires communication between people.
Social Media and Business
Social Media is a relatively new concept in academia and multiple definitions can be found. For the common individual social media comprises the various internet applications, such as Facebook and Twitter, which allow users to connect with others. Solis provides a broader definition in that “social media is the democratization of content and the shift in the role people play in the process of reading and disseminating information” (2009). This interpretation of social media is accurate as it allows us to broadcast our opinions and influence others through the click of a button. Social media has begun to not only change our business practices but also the way in which we connect and communicate with other human beings.
Social media allows us to connect with others on an unprecedented level. It allows us to connect with and build relationships with individuals old and new. Businesses have also begun to realize the way in which social media can be used for their benefit as individuals can influence each other through these websites. The Bronco Shop serves the students,…

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