Marketing is good in this society and always ready for us. The article “This Little Student Went to Market” by David L. Kirp and Jeffrey T. Holman are talking about the students’ background from rich and poor sides to attract more enrolls of the marketing activities of Universities and colleges. To describe this article is even the authors given many advises, but they are not enough to support the purpose of the article. The claim that Kirp and Holman say the current college marketing behavior provides unethical benefits to richer applicants and top students. It is half-truths and discussing the touch of successful enrollment. Schools are marketing but not necessary be a good thing. In the first section, the universities engage in marketing
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In the following section, the author points out “Even as fewer students receive aid, fewer scholarships are based on need and the “discount rate” – the percent below the school’s “sticker price” that the average student pays – has fallen dramatically.” The meaning of the term ‘discount’ which means applies equally to need to be based and looking at their offering the student regression model. Colleges that use their financial aid dollars can strategically buy a student with equal or better SAT scores for less money than a poor applicant would need. It is strongly represent one of these marketing strategies is to use financial aid to roll in students get to college and cost …show more content…
After half of the article, the U.S. New “America’s Best Colleges” is a major driving force behind the university’s to market their name, “Colleges know that the more they reject, the better they look on the “selectivity” score.” Which strongly represents their looking for colleges’ image and the students who get higher scores. Although the richer students and applicants are able to afford resources increase their possibility for acceptance to their choice of university. “More and more often, ambitious applicants are hiring coaches to help them package themselves.” It is possible to say that driving through the best benefit to the students’ offer, and it only based on the students higher scores. There is no opinion stated and instead there are accurate facts in this part of the
In the following section, the author points out “Even as fewer students receive aid, fewer scholarships are based on need and the “discount rate” – the percent below the school’s “sticker price” that the average student pays – has fallen dramatically.” The meaning of the term ‘discount’ which means applies equally to need to be based and looking at their offering the student regression model. Colleges that use their financial aid dollars can strategically buy a student with equal or better SAT scores for less money than a poor applicant would need. It is strongly represent one of these marketing strategies is to use financial aid to roll in students get to college and cost …show more content…
After half of the article, the U.S. New “America’s Best Colleges” is a major driving force behind the university’s to market their name, “Colleges know that the more they reject, the better they look on the “selectivity” score.” Which strongly represents their looking for colleges’ image and the students who get higher scores. Although the richer students and applicants are able to afford resources increase their possibility for acceptance to their choice of university. “More and more often, ambitious applicants are hiring coaches to help them package themselves.” It is possible to say that driving through the best benefit to the students’ offer, and it only based on the students higher scores. There is no opinion stated and instead there are accurate facts in this part of the