With more than 166 million daily active users who are watching 10 billion videos every day, Snapcaht has now become the most effective and engaged medium that digital marketers simply can’t ignore.
If truth be told, Snapcaht is the most important social media platform for businesses which target audience aligns with Snapchat main demographics.
Let’s find out why Snapchat advertising is important and how you can use Snapchat ads to connect with your target audience and build your brand on this amazing social media channel.
Why Snapchat Advertising is Important for Brands
A study says that nearly 88% of the users viewed Snapchat ads of a men’s deodorant campaign that fit into the target group aged between 13 to 34 …show more content…
This is a perfect fit for small businesses and Snapchat advertising for a special event.
Snap to Unlock
This type of Snapchat ads uses Snapcodes or type of media such as receipts, billboards, coffee cups and t-shirts to allure users to interact with brands to access hidden features within the app.
Snapchat Advertising – What You Need to Consider
Give Snapchat users a chance to create fun, engaging selfie with Sponsored Lenses and filters. They will surely post it to their Stories and other social media networks. This way, users will make your Snapchat advertising effective and increase the reach of your branded content. It will also encourage other users to search your Snapchat account and take selfies with Sponsored lenses.
While Snapchat video ads are comprised of 10 seconds, the app recommends keep the duration short 5 to 6 seconds. Snapchat also suggest to convey the brand message within seconds during the ad runtime. Along with shorter timeframes, the company also suggests establishing a brand moment prior the 2 second mark in order to increase brand